Facebook is filing plans with regulators today to raise $5 billion. The social networking site chose Morgan Stanley to lead its IPO. The company has chosen FB as its stock symbol. For more detailed information visit Bloomberg Bloomberg
Category: brand
When Facebook Goes Public…
Facebook is planning to go public this year. Mashable Social Media covers Facebook’s status and numbers in great detail- http://mashable.com/2012/01/11/facebook-ipo-infographic-2/ Key predictions/figures from the article: Facebook’s IPO will be the biggest of any tech company in history. More than 1 in 10 humans on earth uses Facebook. Though it’s 4th in daily visitors, Facebook is…
Feature Story: EXPO
I first discovered EXPO at the Silicon Alley Talent Fair (SATF) in Chelsea this past November. I was thrilled to learn about it. In its website, EXPO states “Our mission since 2005 has been to create the largest and most authentic base of product focused videos available.” The Videopinions (video product reviews) consist of thousands…
Feature Story: Zipcar
Zipcar has been around for over 10 years but it has the feel of a startup company. The car-sharing company is on a mission to redefine the way people think about transportation. With technology and a member-driven user experience, Zipcar has taken the simple idea of car sharing into new heights. The concept will mean…
Feature Story: Gilt Groupe
I am fascinated with Gilt Groupe’s business model. Gilt’s About page states they “provide instant insider access to today’s top designer labels, at up to 60% off retail. Become a member and find something new every day for women, men, kids and home as well as exclusive local services and experiences, and one-of-a-kind travel packages….
Grassroots change in Nepal (Published on Nepalnews.com)
It was a proud moment to see Anuradha Koirala being chosen as the 2010 CNN Hero of the Year. Her work has already impacted the lives of many girls and women through her organization, Maiti Nepal and now the world has had a chance to hear her story. The CNN Hero award was a remarkable…
Simon Anholt – Nation Brand Specialist
Simon Anholt, a British branding expert said that in this modern era nothing is more important than reputation. Simon conducted a survey asking people around the world on how they perceived 50 countries and found that a country’s admiration falls under three factors: technology, education and environment. People nowadays find it hard to respect a…
Feature Story: Startups with Idea & Vision
My passion lies with startups. I love to be part of something from the beginning and help it grow. I’ve noticed that very successful startups mainly have two important attributes: a unique idea and a vision. Going forward, I will highlight a startup that is changing the business landscape with its unique business model.
There is such a thing as free lunch
The word “free” strikes a magic cord to people. When something is offered for free, people tend to pay more attention to it or gravitate towards it. In business, the “free” business model brings in traffic and customers. In the online space, businesses have to combine unique content, provide some sort of an experience and…
Digital Fire
Dave Carroll. Keenan Cahill. Ted Williams. These are some of the names that have blown up on YouTube and became instant media sensations. They had suddenly found a platform for their creativity or talent and leveraged it: Dave Carroll on his guitar fiasco with United Airlines, Keenan Cahill with his lip synching videos and Ted…
Brand Nepal (Published on Nepalnews.com)
On January 1, 2011, Prabal Gurung, a New York based fashion designer went online and send out a couple of tweets encouraging his thousands of Twitter followers to consider visiting Nepal in 2011. On the eve of Nepal Tourism Year 2011, Prabal used his celebrity status and promoted Nepal to his online followers. In my…
Brand Nepal Resources
For my earlier post, Brand Nepal, I used multiple resources to write the article and wanted to share them with you. Nepal Tourism Board – http://welcomenepal.com/promotional/ Government of Nepal Ministry of Tourism and Civil Aviation’s Nepal Tourism Statistics 2010 (Provisional Report) http://www.tourism.gov.np/uploaded/pdf/Nepal-Tourism-Statistics-2010-provisional-report.pdf CEOs for Cities: Branding Your City http://www.ceosforcities.org/files/CEOsforCitiesBrandingYourCity2006.pdf Simon Anholt: Articles and Papers http://www.simonanholt.com/Publications/publications-other-articles.aspx Nepal Tourism…
Brand Nepal
Prabal Gurung sent out a couple of tweets on New Year’s Day of this year. Some read: 2011 is Nepal Tourism Year. Lookin 4a vacation spot, an adventure or 2 find urself? Will u pls consder visiting Nepal? U cud make a diff.PLS RT. Nepal Facts: Nepal has 8 of the world’s 10 highest mountain peaks…
Culture eats strategy for lunch
A speaker at the 2010 BRITE Conference at the Columbia Business School said something profound: culture eats strategy for lunch. The same theme echoed at this year’s BRITE Conference. Speakers from ad agencies, globally known brands and academics talked about the importance of culture in their talks. Several speakers cited Zappos’s culture when giving an…
Open For Business
Next to the work space room was a lounge area with a ping pong table, a TV and the box. The box is Boxee’s flagship product and I had arrived at Boxee’s New York office to have a conversation with Andrew Kippen, Boxee’s VP of Marketing. I was interested in Boxee and the platform they…
brand 2.0
I have to say this first. I did not have ‘Bieber fever’ before but I think I caught it now. I have not been able to escape this media blitz of Justin Bieber and his new movie Never Say Never will certainly delay my cure. Thus I have given up and admitted, whether I am…