Once upon a time, I read somewhere “Most tourists come to Nepal for the first time to see the mountains, they return for the people.” People are what makes Nepal a country that tourists want to come back (again and again). If you talk to tourists who have traveled to Nepal, most of them talk…
Category: brand
Once upon a time…
Stories are powerful. Evolution has wired our brains for storytelling. We all love a great story. For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods (Source). Stories help us connect with each other and are an important part of our existence. We…
LinkedIn Speaker Series: Andre Iguodala
LinkedIn CEO Jeff Weiner sits down with Andre Iguodala, three-time NBA champion to discuss insights from Iguodala’s new book, The Sixth Man.
Why The New York Knicks Are So Expensive
This Business Insider video provides insights on why The New York Knicks Are So Expensive ( valued at $3.6 billion) given that they have had a very poor performance on the basketball court in many years. Plus, the video also talks about the different NBA markets, TV deals, and TV market sizes etc.
Shoe Dog
Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight was a book on my Book bucket list for 2019. I wrote then “When I went to college, I wanted to work for one company after graduation and it was Nike. This was one of the reasons why I studied abroad in Amsterdam,…
Visit Nepal 2020
Why do tourists come to Nepal? What is our country’s value proposition? How can we offer them an experience that they won’t forget in their lifetime? Are the messages across multiple channels consistent? What are the numbers that we are targeting? (total number of tourists/daily spend/length of stay)
Visit Nepal 2020
To make Visit Nepal 2020 a definite success, all the stakeholders should consider how to attract, engage, and wow the tourists in their Nepal trip. The easy part is for the government to announce Visit Nepal 2020. The real work happens before the flock of tourists start coming in for 2020. I believe first we…
Relationship economy
Some markets are very small and having good relationships with the key players means access and success. It’s best to know the right people who move the needle. You could be very talented yet if you do not build good relationship with the movers, you wouldn’t get too far. Your goodwill and reputation pays dividends…
1000 True Fans
I first read about the concept of 1000 True Fans in Tim Ferriss’ Tools of Titans. I finally read the essay of 1000 True Fans by Kevin Kelly and recommend it to the creators out there. It was very helpful to me. Here are the first few paragraphs of the essay: To be a successful…
Venture Talk with Dr. Sameer Maskey | Democratizing AI
Dr. Sameer Maskey, founder and CEO of Fusemachines talks about Democratizing AI in this Venture Talk series.
When Magic Johnson reached The 7th Floor
Magic Johnson talks about the excitement of getting to the 7th floor after cleaning all the floors below that. The 7th floor is where the CEO’s office was. He would spend hours there and pretend he was the CEO. He even acted like he had an assistant and would imitate requesting coffee and donuts over…
Binod Chaudhary My Story book review
Binod Chaudhary My Story From the Streets of Kathmandu to a billion dollar empire is a story of one man’s ambition, determination and vision. Binod Chaudhary’s autobiography provides insights into his childhood, business ventures and plans to extend the Chaudhary Group (CG) brand globally. The entrepreneur provides historical context to how his grandfather moved to…
MakerBot in Ocean’s 8
It was summer 2010. I was in Brooklyn. That summer I spent time writing blogs and participating in exhibitions to get our company, MakerBot’s flagship product, 3D printer into the hands of consumers. That was one of my most exciting summers as I saw a worldwide movement take place. The desktop 3D printing revolution was…
The Shaq Endorsement
Wheaties wanted Shaq to be on the cover after he won his first championship with the Los Angeles Lakers. He declined. Wheaties wanted Shaq to be on the cover after he won his second championship with the Los Angeles Lakers. He declined. Then Shaq told his people to call Frosted Flakes or Fruit Loops and…
Kiran Joshi's Incessant Rain Animation Studios
Kiran Joshi founded Incessant Rain Animation Studios in Nepal after working at Walt Disney Studios for 18 years. He worked as a graphics software developer for Disney and was in the team that developed the animation system used for “Beauty and the Beast.” I met him at the Young Entrepreneurs’ Summit held at Hotel Radisson on August 17. He…
Company culture
Company culture is very important in today’s world. Why? Well almost anyone could send a tweet, post something on Facebook or upload a video on YouTube. So if your company makes even a simple mistake, it can go viral in the online world. Every customer interaction becomes that much important. If your company culture is…
Exceed expectations
How do you exceed expectations as a business? Well first you have find out what the customer wants, then promise to provide that and deliver it. Then you go beyond what you promised to impress the customer. This does not necessarily mean to overdue it but to show care, time and effort in the client’s…
Making Visit Lumbini Year 2012 a Success (Published on Nepalnews.com)
Nepal Tourism Year 2011 brought 735,965 visitors to the country. The aim of Visit Lumbini Year 2o12 is to attract 1 million visitors. Organizing a tourism year back to back presents a unique challenge for Nepal’s tourism officials and I want to offer my suggestions to hold a successful Visit Lumbini Year 2012. To make…
Value of a Facebook Like
Facebook has made it so easy to Like a comment, picture, video or status. It’s so easy to Like with a click of the mouse making every activity on the social media site quantifiable. What I do not see is how valuable is that Like when you Like everything-comment, picture, video or status. I feel…
Power of a brand
It’s interesting to observe the power of brands in today’s world. For example sports brands such as Nike, Adidas, Reebok and Puma have international appeal. Almost all of the clothes of these brands are made in countries where there is cheap labor (Vietnam, Malaysia). But even people in those countries where the clothes are manufactured…