Category: brand

When you’re famous…

You’re magnetic. The press wants to talk to you, the celebrities want to be around you, and fans seem to be everywhere. You’re pulling everyone and everything towards you. I…

What’s your ‘mandu?

Kathmandu is an oasis. Here, you’ll find what you are looking for. Jazzmandu. Bookmandu. Shopmandu. Cafemandu. Bikemandu. And many other ‘mandus. We have our groups and communities based on our…

Chief Review Officer

Each startup or business should now have a Chief Review Officer. The Chief Review Officer will need to look after all reviews that the company gets in their websites, social…

Himalayan Java’s story

I love going to Himalayan Java. I love the store’s ambience, customer service, and obviously their coffee/food. Having visited so many of their coffee shops around Kathmandu, I was curious…

Celebrities speaking up

When celebrities speak up on contemporary issues, is it good or bad for their “personal brand”? Do all celebrities have the luxury to speak up on contemporary issues and voice…

Just write it!

Writing has a lot of benefits. Here are some good and helpful articles related to writing: 5 Benefits of Writing: Why You Should Write Every Day The Benefits of Writing…

just be YOU!

The best way to build a personal brand is to be yourself. Being authentic is the most prized asset in today’s world. For people who want to become a personal…

Convoz

It’s refreshing and inspiring to learn about Convoz. Convoz is an app for creating public collaborative conversation through video, which is what we call a convo. Users can create a…

It’s the people

Once upon a time, I read somewhere “Most tourists come to Nepal for the first time to see the mountains, they return for the people.” People are what makes Nepal…

Once upon a time…

Stories are powerful. Evolution has wired our brains for storytelling. We all love a great story. For over 27,000 years, since the first cave paintings were discovered, telling stories has…

Shoe Dog

Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight  was a book on my Book bucket list for 2019. I wrote then “When I went to college,…

Visit Nepal 2020

Why do tourists come to Nepal? What is our country’s value proposition? How can we offer them an experience that they won’t forget in their lifetime? Are the messages across…

Visit Nepal 2020

To make Visit Nepal 2020 a definite success, all the stakeholders should consider how to attract, engage, and wow the tourists in their Nepal trip. The easy part is for…