Category: brand

Shoe Dog

Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight  was a book on my Book bucket list for 2019. I wrote then “When I went to college,…

Visit Nepal 2020

Why do tourists come to Nepal? What is our country’s value proposition? How can we offer them an experience that they won’t forget in their lifetime? Are the messages across…

Visit Nepal 2020

To make Visit Nepal 2020 a definite success, all the stakeholders should consider how to attract, engage, and wow the tourists in their Nepal trip. The easy part is for…

Relationship economy

Some markets are very small and having good relationships with the key players means access and success. It’s best to know the right people who move the needle. You could…

1000 True Fans

I first read about the concept of 1000 True Fans in Tim Ferriss’ Tools of Titans. I finally read the essay of 1000 True Fans by Kevin Kelly and recommend…

The 7th Floor

Magic Johnson talks about the excitement of getting to the 7th floor after cleaning all the floors below that. The 7th floor is where the CEO’s office was. He would…

MakerBot in Ocean’s 8

It was summer 2010. I was in Brooklyn. That summer I spent time writing blogs and participating in exhibitions to get our company, MakerBot’s flagship product, 3D printer into the…

The Shaq Endorsement

Wheaties wanted Shaq to be on the cover after he won his first championship with the Los Angeles Lakers. He declined. Wheaties wanted Shaq to be on the cover after…

Company culture

Company culture is very important in today’s world. Why? Well almost anyone could send a tweet, post something on Facebook or upload a video on YouTube. So if your company…

Exceed expectations

How do you exceed expectations as a business? Well first you have find out what the customer wants, then promise to provide that and deliver it. Then you go beyond…

Power of a brand

It’s interesting to observe the power of brands in today’s world. For example sports brands such as Nike, Adidas, Reebok and Puma have international appeal. Almost all of the clothes…

The Jeremy Lin Show

Who is Jeremy Lin? Basketball fans (especially in New York) are excited to have Jeremy playing point guard for the New York Knicks. In his three starts for the Knicks,…

When Facebook Goes Public…

Facebook is planning to go public this year. Mashable Social Media covers Facebook’s status and numbers in great detail- http://mashable.com/2012/01/11/facebook-ipo-infographic-2/ Key predictions/figures from the article: Facebook’s IPO will be the…