How about sharing your biggest and limitless vision for your idea/company with your team and prospective employees?
One of the single most important reasons for top talented individuals to join a startup, growing company or even a multinational is the vision of the company’s founders or the company’s management/leadership team.
People switch jobs and careers all the time. Besides financial compensation package, benefits, perks etc., the most talented individuals are also looking to work on the biggest challenges, make tangible impact, and leave their own mark along the way. Next time you want to attract the best talent from the job market, share your idea and vision with them. See how that turns out!