Multinational companies need to coach their team to handle clients based in different time zones, cultures, languages, and more. Easier said than done. Countless number of hours, sessions, content, and materials are shared internally to help the company’s team to properly and successfully interact with global clients.
A few tips on coaching teams for Customer Success with global clients (North America based):
1. Conduct sessions between team members based in Customer regions and other office locations. If your company’s customers are based in the US and you have a team based in Nepal, then have your Nepal team members interact as much as possible with their US counterparts. Similarly, if your company’s customers are based in Nepal and you have a team based in US, then have your US team members interact as much as possible with their Nepal counterparts. These sessions should focus on cultural greetings, acceptable language and behaviors, ways of doing business in each culture etc.
2. Inter-office company visits. Organize company visits between your US team and Nepal team members. Nepal based team members will visit the US and learn about US culture and business and vice versa. These cross cultural experiences will add tremendous value to the respective team members and organizing knowledge sharing sessions post the team members’ visit can be fruitful and productive to the rest of the team.
3. Look outside company’s network for cultural learnings. Besides facilitating ways to internally assist the team members based globally, do look outside your company to find creative ways to provide team members with wider cultural knowledge and experiences. If a team member’s friend or family member is visiting the US or Nepal for a short period or someone is moving to study or work in the US or Nepal, meet them and hear their experiences and share your experiences as well. You’ll get a broader perspective on the culture and it can enrich your cultural knowledge and cultural nuances.
