Far Out: an ongoing read

Far Out Countercultural Seekers and the Tourist Encounter in Nepal by Mark Liechty is a comprehensive read on Nepal’s tourism experiences in the postwar era, hippie counterculture in the 1960s, and adventure destination in the 1970s.

I picked up Far Out when I attended its book launch at Martin Chautari. Having read about 100 pages so far, I’ve learned about how Nepal opened its doors to tourism in early 1950s, influential characters that shaped the early tourism crowd and much more. It’s quite interesting to learn about Nepal’s tourism history and whose identity has now been shaped by tourism around the world. I especially enjoyed reading about Boris Lissanevitch and Jung Bahadur Coapsingha – two important and pioneering characters of Nepal’s early tourism years. I can’t wait to read more.

It’s the people

Once upon a time, I read somewhere “Most tourists come to Nepal for the first time to see the mountains, they return for the people.”

People are what makes Nepal a country that tourists want to come back (again and again). If you talk to tourists who have traveled to Nepal, most of them talk highly about the Nepalese hospitality, humility and the human experience. As we plan to make Visit Nepal Year 2020 successful, we need to highlight those human experiences to the incoming travelers. The memories, moments, and experiences are what the tourists will cherish most from their visit to Nepal.

Visit Nepal 2020

Why do tourists come to Nepal?

What is our country’s value proposition?

How can we offer them an experience that they won’t forget in their lifetime?

Are the messages across multiple channels consistent?

What are the numbers that we are targeting? (total number of tourists/daily spend/length of stay)