Binod Chaudhary shared a famous story of the two salesmen going to the same market to Kitty Pong Sri (owner of Thai Preserved Foods) who was visiting Nepal. He said when the two salesmen went to the market; one came back with the report that since nobody eats there is no market, and the other came back with a completely opposite story – since nobody eats, this is the market! That’s how Wai Wai was born. – Taken from Binod Chaudhary’s autobiography My Story From the streets of Kathmandu to a billion dollar empire.