Consistency matters

We see new ventures come and go. Some new businesses start out with a bang. They launch competitions, giveaways, raffles…you name it. Yet, only a few businesses make it. That’s the reality.

Best to be consistent in delivering. Delivering on your promise. Delivering on your customers. Delivering to stay relevant to your audience.

Thamel delivers

Today was my mother’s birthday so my sister had sent a cake through A representative from called us in the morning to know our location and gave us a delivery time (around 2pm). We didn’t know if it would be delivered on time. At 2pm, we got a call. The representative was near the neighborhood and made the delivery on time.

A few years back, we had waited hours for a cake to arrive at our home from It was a bad experience and we had lost our trust with the e-commerce site. But now they had improved their customer service and delivered on their promise.

Many times just delivering on your promise is enough to delight the customer.