Which one is better for your enterprise? Going for Scale or Staying small?
If you run the best coffeeshop in town, do you focus on opening 100 more around the country or making the flagship coffeeshop the only one available and best in the world? If the decision to open 100 franchises of your coffeeshop, came with ownership dilution, longer working hours, more work travel to setup franchises, more stress, less personalized experiences for your customers, would you still want to do it because the financial upside is huge? If the reasons you started the coffee venture in the first place – delighting customers daily, creative and financial freedom, doing something that you are passionate about are available to you with one coffeeshop, would having MORE coffeeshops make you happier or less?
It would certainly help to revisit why you started your entrepreneurial journey in the first place!