As a brand, which comes first for you? Profit or Purpose? Or can they go hand it hand from the start?
Some brands wait to generate revenue/make profit before embarking on a corporate social responsibility journey. Other brands start with a clear purpose and keep going to eventually generate revenue/make profit. There’s no right or wrong strategy here.
Brands who wait to give back to the communities have to survive in the marketplace first. Without a consistent revenue stream, a brand making huge investments or putting resources into CSR activities can deplete their financial resources/focus/time and would be better off focusing on product/market fit and generating sales.
A brand should be focused on profit and purpose together. It’s the way to survive and thrive in today’s marketplace.