I love this paragraph from Phil Knight’s Shoe Dog. It’s about the time when he wrote about the long-term prospects of Blue Ribbon and how he saw the future.
“This last line was wholly truthful. It was worth shooting for. If Blue Ribbon went bust, I’d have no money, and I’d be crushed. But I’d also have some valuable wisdom, which I could apply to the next business. Wisdom seemed an intangible asset, but an asset all the same, one that justified the risk.”