The word “free” strikes a magic cord to people. When something is offered for free, people tend to pay more attention to it or gravitate towards it. In business, the “free” business model brings in traffic and customers. In the online space, businesses have to combine unique content, provide some sort of an experience and…
Nirmal’s Blog
Digital Fire
Dave Carroll. Keenan Cahill. Ted Williams. These are some of the names that have blown up on YouTube and became instant media sensations. They had suddenly found a platform for their creativity or talent and leveraged it: Dave Carroll on his guitar fiasco with United Airlines, Keenan Cahill with his lip synching videos and Ted…
Networking Your Way To Success
On December 9, 2010, I walked into the Barclays Capital auditorium in New York to find professionals and students gathered for an ALPFA event. After a few hours, I walked out with a handful of business cards and a sense of motivation and inspiration. ALPFA stands for Association of Latino Professionals in Finance and Accounting….
Brand Nepal (Published on Nepalnews.com)
On January 1, 2011, Prabal Gurung, a New York based fashion designer went online and send out a couple of tweets encouraging his thousands of Twitter followers to consider visiting Nepal in 2011. On the eve of Nepal Tourism Year 2011, Prabal used his celebrity status and promoted Nepal to his online followers. In my…
Brand Nepal Resources
For my earlier post, Brand Nepal, I used multiple resources to write the article and wanted to share them with you. Nepal Tourism Board – http://welcomenepal.com/promotional/ Government of Nepal Ministry of Tourism and Civil Aviation’s Nepal Tourism Statistics 2010 (Provisional Report) http://www.tourism.gov.np/uploaded/pdf/Nepal-Tourism-Statistics-2010-provisional-report.pdf CEOs for Cities: Branding Your City http://www.ceosforcities.org/files/CEOsforCitiesBrandingYourCity2006.pdf Simon Anholt: Articles and Papers http://www.simonanholt.com/Publications/publications-other-articles.aspx Nepal Tourism…
Diversity (Published on MinorityMBAs.com)
When we generally hear of the word diversity, we tend to visualize people of different colors or physical characteristics. But what does diversity really mean? Is a Dutch person more of a “diverse” candidate than an American when both are applying to a job in the U.S.? What does an applicant interpret as diversity when…
Brand Nepal
Prabal Gurung sent out a couple of tweets on New Year’s Day of this year. Some read: 2011 is Nepal Tourism Year. Lookin 4a vacation spot, an adventure or 2 find urself? Will u pls consder visiting Nepal? U cud make a diff.PLS RT. Nepal Facts: Nepal has 8 of the world’s 10 highest mountain peaks…
The importance of being resourceful (Published on MinorityMBAs.com)
Resources can be the difference between success and failure. While resources are critical, being resourceful is a vital attribute in itself. Being resourceful helps one achieve their goals whether it’s short or long term and thus is a key skill to develop. Attending an Ivy League school provides students with vast amounts of resources. It…
Culture eats strategy for lunch
A speaker at the 2010 BRITE Conference at the Columbia Business School said something profound: culture eats strategy for lunch. The same theme echoed at this year’s BRITE Conference. Speakers from ad agencies, globally known brands and academics talked about the importance of culture in their talks. Several speakers cited Zappos’s culture when giving an…
Open For Business
Next to the work space room was a lounge area with a ping pong table, a TV and the box. The box is Boxee’s flagship product and I had arrived at Boxee’s New York office to have a conversation with Andrew Kippen, Boxee’s VP of Marketing. I was interested in Boxee and the platform they…
brand 2.0
I have to say this first. I did not have ‘Bieber fever’ before but I think I caught it now. I have not been able to escape this media blitz of Justin Bieber and his new movie Never Say Never will certainly delay my cure. Thus I have given up and admitted, whether I am…