The best way to build a personal brand is to be yourself.
Being authentic is the most prized asset in today’s world. For people who want to become a personal brand or have their company connect with the customers, the decision is simple: be authentic. Your audience can easily see right through when you are not being authentic. It’s far more easier to just be yourself than trying to be someone else.
Here’s a good read on 4 Ways To Be A More Authentic Person