The World Cup

I love the World Cup. I strongly believe that no other sport brings so much of the world together as the World Cup does. It was noted on FIFA’s website that “The in-home television coverage of the competition reached over 3.2 billion people around the world, or 46.4 per cent of the global population, based on viewers watching a minimum of over one minute of coverage. This represents an eight per cent rise on the number of viewers recorded during the 2006 FIFA World Cup Germany™.”

Football is such a beautiful sport that brings viewers from every corner of the world. “When you consider the increasingly fragmented media environment, where people face ever more choice in terms of the platform, place and time of their viewing selection, these results show that the FIFA World Cup remains a compelling spectacle for viewers around the world,” said Jérôme Valcke, FIFA Secretary General.

France, Belgium, Croatia and England remain in the 2018 FIFA World Cup. We’ll find out on July 15 of the ultimate winner of the World Cup. It has been a wonderful month of world wide celebrations (Jun 14, 2018 – Jul 15, 2018) and it definitely got us talking football everywhere we went. Until the next World Cup, let us enjoy the Semi-finals (July 10-11), Third place playoff (July 14) and Finals game (July 15).

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