With the enormous amount of data that is being generated every minute of the day across various media platforms, it’s becoming harder than before for brands and creators to reach their targeted audience with the right message. The message, no matter how well crafted it could be can get lost in the sea of data. The audience also is overwhelmed with the amount of information that is being thrown at them and what they are exposed to on a daily basis. Compared to a few companies with financial resources to spend on ads and other forms of paid advertising, a startup or a company with limited resources would be way behind or just playing digital catchup to their much resourced counterparts.
So, as a company, how will you get your messages heard in this sea of information? With the mountain of data increasing day by day, how can content creators reach their audience? Is there a way to stand out amidst the digital noise and really connect with your audience?
We believe the answer is Authentic Storytelling. Storytelling is the use of visual, literary, auditory, or other creative media to educate, inform, entertain, or inspire an audience to take action. As a creator, you are the best person to tell the story of your brand and communicate the narrative as you wish. It’s a personal and authentic journey and you know the experiences (successes/failures and everything in between) better than anyone in the world. As a brand, your authentic reason(s) to start a company, your core values, and identity will certainly be different than anyone else out in the market and that narrative is what your audience can emotionally connect with you on. As Simon Sinek says in his book “Start with Why”, being authentic is not a requirement for success, but it is if you want that success to be a lasting success. Again, it goes back to WHY. Authenticity is when you say and do the things you actually believe. But if you don’t know WHY the organization or the products exist on a level beyond WHAT you do, then it is impossible to know if the things you say or do are consistent with your WHY. Without WHY, any attempt at authenticity will almost always be inauthentic.”
Storytelling is your authentic superpower.