Simon Anholt, a British branding expert said that in this modern era nothing is more important than reputation. Simon conducted a survey asking people around the world on how they perceived 50 countries and found that a country’s admiration falls under three factors: technology, education and environment. People nowadays find it hard to respect a country when they lag behind in technology, education or environment.
[youtube=http://www.youtube.com/watch?v=2vMmbv8cul0]