In business, it’s easy to make promises. Yes we will complete the project on time and save you this much money…Yes we will take care of it and you don’t have to worry about a thing. These are common phrases we hear. Keeping those promises is hard. When you make a promise, you are expected to perform or deliver.
I have seen many businesses make promises very easily (it could be the sales person’s personality or the business desperately needs clients or just the nature of agreeing to do anything the client asks etc). Making promises of what you are capable of delivering is good and delivering more than promised will make you stand out. So promise low and Deliver High…your customer will certainly be impressed.