One of the books that had been on my books bucket list for a while “let my people go surfing” by Yvon Chouinard (Founder and Owner of Patagonia, Inc.) was inspiring and moving.
I had been fascinated with Patagonia’s authentic storytelling and wanted to learn more about the company, culture, and its philosophies. “Let my people go surfing” was initially meant to be a philosophical manual for Patagonia employees and later became a must read book for entrepreneurs, activists, environmentalists and anyone who wants to make our planet better than what it is currently.
I was moved by Yvon’s story of building and running Patagonia, the philosophies that guide Patagonia and its other entities, a company’s role in community activism, our collective responsibilities to our planet, and being a conscious buyer and seller. There are so many gems in this book and I encourage you to read it if you have not already done so. I will be sure to reread this book from time to time!
Book cover image from Penguin Random House.