Hype falls short

Hype falls short

It’s a “good problem” when a business has to turn away customers because it does not have the current capacity to fill up their orders. That’s usually a result of a viral activity, marketing stunt, recent media publicity or sometimes just luck. If the business cannot promptly figure out the solutions to this “good problem” then the negative social media, word of mouth and bad customer service will doom the business in the days to come.

Sometimes a lot of marketing without careful planning or proper capacity management will hurt rather than help the business.

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