Airbnb’s co-founder Joe Gebbia stated that the company’s early days and exponential growth were actually fueled by a series of questions. Warren Berger’s book “A More Beautiful Question The power of inquiry to spark breakthrough ideas” covers at length how Airbnb’s cofounders, Joe Gebbia and Brian Chesky went from jobless young San Franciscans with a decent apartment to leaders of the sharing economy. An excerpt from Warren’s book covering that section can be found here.
When you closely observe innovation at companies, research shows that innovative business leaders typically share certain qualities as mentioned in the “The DNA of the World’s Most Innovative Companies.” They are always asking questions, experimenting, observing and networking. While building on past successes, they keep the doors open to future innovation.
Hal Gregersen, INSEAD Senior Affiliate Professor of Leadership and Director of the Learning to Lead executive education programme says innovation starts with a question.