Each startup or business should now have a Chief Review Officer.
The Chief Review Officer will need to look after all reviews that the company gets in their websites, social media pages, and any other public platforms. The officer will need to correspond with the right person/department as needed and address the customers’ concern/queries. As businesses face an ever increasing amount of customer feedback and love/hate messages on their platforms, it’s important to be proactive, prompt and professional in replying to them. These days a lot of people read reviews of a particular business before deciding to spend their money or time or both in it. When businesses spend more time creating new posts/stories and not enough time on replying to the customers’ queries, then the trust and businesses’ reputation will wane in the coming days/months/years.
Does your business have a Chief Review Officer?