2020 was an unprecedented year with many challenges, emotions, and narratives. We were all tested emotionally, mentally, and physically like never before. As we move towards 2021, the stories we hear, see, and especially what we tell ourselves serve as a compass and help us navigate forward. Storytelling is our authentic superpower. Here are a…
Category: nation branding
30 Stories: Prabal Gurung
@prabalgurung Story by @thestorieshub The world of Prabal Gurung is vast. He is a fashion designer, an activist, a cultural icon, a philanthropist, and an inspiration to many individuals around the world. Prabal’s journey to the highest echelons of fashion is nothing short of a beautiful, and humbling story. Born in Singapore and raised in Nepal, Prabal…
30 Stories: 108 Wears
@108ktm Story by @thestorieshub The number 108 holds multi-dimensional meanings. It is considered sacred in many religions and traditions and is also a recurring number in astrology, science, and mathematics. In एक सए आठ the individual numbers 1, 0, and 8 represent onething, nothing, and everything respectively. We wanted to bring unique and meaningful designs inspired by…
30 Stories: The Local Project Nepal
@thelocalprojectnepal_tlp Story by @thestorieshub “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.” – Steve Jobs Sachin Shrestha believes that all the work experiences that…
Far Out: an ongoing read
Far Out Countercultural Seekers and the Tourist Encounter in Nepal by Mark Liechty is a comprehensive read on Nepal’s tourism experiences in the postwar era, hippie counterculture in the 1960s, and adventure destination in the 1970s. I picked up Far Out when I attended its book launch at Martin Chautari. Having read about 100 pages…
Visit Nepal 2020
Why do tourists come to Nepal? What is our country’s value proposition? How can we offer them an experience that they won’t forget in their lifetime? Are the messages across multiple channels consistent? What are the numbers that we are targeting? (total number of tourists/daily spend/length of stay)
Visit Nepal 2020
To make Visit Nepal 2020 a definite success, all the stakeholders should consider how to attract, engage, and wow the tourists in their Nepal trip. The easy part is for the government to announce Visit Nepal 2020. The real work happens before the flock of tourists start coming in for 2020. I believe first we…
Making Visit Lumbini Year 2012 a Success (Published on Nepalnews.com)
Nepal Tourism Year 2011 brought 735,965 visitors to the country. The aim of Visit Lumbini Year 2o12 is to attract 1 million visitors. Organizing a tourism year back to back presents a unique challenge for Nepal’s tourism officials and I want to offer my suggestions to hold a successful Visit Lumbini Year 2012. To make…
A Twitter Conversation with Marius Arter (Founder of Arniko Skateboards)
On the eve of Thanksgiving, I opened my laptop and logged into Twitter account of Parakhi. I had been excited about this moment for a few days now. I had been promoting this event on Twitter and Facebook pages of Parakhi, personal emails to friends and phone calls to people who would be interested in…
Government Can't Solve Everything
Government is not to blame for everything and not the answer for all the problems in Nepal. Although I’ve not been happy with the people running our government for a long time, respective authorities in media and journalism should also adhere to higher standards and aspirations. I want my country to be in a better…
Grassroots change in Nepal (Published on Nepalnews.com)
It was a proud moment to see Anuradha Koirala being chosen as the 2010 CNN Hero of the Year. Her work has already impacted the lives of many girls and women through her organization, Maiti Nepal and now the world has had a chance to hear her story. The CNN Hero award was a remarkable…
Brand Nepal (Published on Nepalnews.com)
On January 1, 2011, Prabal Gurung, a New York based fashion designer went online and send out a couple of tweets encouraging his thousands of Twitter followers to consider visiting Nepal in 2011. On the eve of Nepal Tourism Year 2011, Prabal used his celebrity status and promoted Nepal to his online followers. In my…
Brand Nepal Resources
For my earlier post, Brand Nepal, I used multiple resources to write the article and wanted to share them with you. Nepal Tourism Board – http://welcomenepal.com/promotional/ Government of Nepal Ministry of Tourism and Civil Aviation’s Nepal Tourism Statistics 2010 (Provisional Report) http://www.tourism.gov.np/uploaded/pdf/Nepal-Tourism-Statistics-2010-provisional-report.pdf CEOs for Cities: Branding Your City http://www.ceosforcities.org/files/CEOsforCitiesBrandingYourCity2006.pdf Simon Anholt: Articles and Papers http://www.simonanholt.com/Publications/publications-other-articles.aspx Nepal Tourism…
Brand Nepal
Prabal Gurung sent out a couple of tweets on New Year’s Day of this year. Some read: 2011 is Nepal Tourism Year. Lookin 4a vacation spot, an adventure or 2 find urself? Will u pls consder visiting Nepal? U cud make a diff.PLS RT. Nepal Facts: Nepal has 8 of the world’s 10 highest mountain peaks…