30 Stories: Red Mud Coffee

30 Stories: Red Mud Coffee

@redmudcoffee Story by @thestorieshub

“Every Revolution Starts in a Coffee Shop”

The journey of Red Mud Coffee began from a short trip that Aashish Adhikari took when he went to visit his grandparents in Kavre. He discovered that his ancestral lands were perfectly suited for planting coffee and as a coffee lover, he was deeply interested in starting a coffee plantation in Nepal. He wanted to grow coffee and export it around the world. However, this vision did not come to fruition. Eventually, he came across an opportunity to buy a struggling coffee store in Thapathali and with his brother and school friend bought it and renamed it Red Mud Coffee. This is how the coffee revolution began for them.

One of the biggest challenges for Red Mud in the initial stages was getting access to capital. After two to three years of having established the coffee shop, they found a Dutch partner who believed in their vision. With the new partnership, vision, and team, Aashish is determined to make Red Mud Coffee the “Starbucks” of Nepal. With 5 Red Mud outlets in Nepal to date ranging from Thapathali to Manang, Aashish is really proud to have created and provided jobs to many young people. He is also very happy to have created a brand that a lot of young individuals can associate with. His vision has really come true – Red Mud is regarded as a socially vibrant space where you can mingle and network.

Bio: Started in 2012 by Aashish Adhikari, Red Mud Coffee now has 5 outlets and a coffee kiosk inside the United States Embassy in Maharajgunj. Aashish also runs Mero2Paisa, a platform and podcast that is focused on producing content that is relevant to issues faced by the youth of Nepal. Follow the revolution @redmudcoffee

Image credit: Red Mud Coffee Facebook page

This story was first published on https://www.instagram.com/thestorieshub/

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