The word “free” strikes a magic cord to people. When something is offered for free, people tend to pay more attention to it or gravitate towards it. In business, the “free” business model brings in traffic and customers. In the online space, businesses have to combine unique content, provide some sort of an experience and…
Month: May 2011
Digital Fire
Dave Carroll. Keenan Cahill. Ted Williams. These are some of the names that have blown up on YouTube and became instant media sensations. They had suddenly found a platform for their creativity or talent and leveraged it: Dave Carroll on his guitar fiasco with United Airlines, Keenan Cahill with his lip synching videos and Ted…
Networking Your Way To Success
On December 9, 2010, I walked into the Barclays Capital auditorium in New York to find professionals and students gathered for an ALPFA event. After a few hours, I walked out with a handful of business cards and a sense of motivation and inspiration. ALPFA stands for Association of Latino Professionals in Finance and Accounting….
Brand Nepal (Published on Nepalnews.com)
On January 1, 2011, Prabal Gurung, a New York based fashion designer went online and send out a couple of tweets encouraging his thousands of Twitter followers to consider visiting Nepal in 2011. On the eve of Nepal Tourism Year 2011, Prabal used his celebrity status and promoted Nepal to his online followers. In my…